It is with much excitement that b4, a Halifax based software company, announces the release of their new branding and the launch of a new website. The past two years have displayed immense growth for the company. Partnering with InterContinental Hotels Group (IHG), becoming an approved Wyndham supplier, and continuing their integration with Oracle OPERA, the company is rapidly expanding. Their new access to these markets presented an opportunity for b4 to refresh their image & showcase how much they had evolved after fourteen years of business. Partnering with m5, a Halifax based Marketing agency, the company was able to successfully rebrand their company logo, products, and build a whole new website.

It has been a pleasure working with m5 to ensure the success of our rebrand. As a start-up, the nature of our business changed so quickly, and we didn’t feel the website correctly represented the company. With the work completed in this rebrand we now feel that our brand is consistent with what we do here at b4.

The company provides two core products to the Hospitality industry; TransForm, a payment portal to eliminate credit card authorization forms, and GettaRoom, a commission-free booking engine. The new website will further highlight the benefits of these products to provide additional and new information to their potential customers.

“Having control of our new website in house will be a tremendous benefit to our company moving forward and m5 has given us an easily adaptable website to work with. As a Halifax-based company ourselves, we wanted to support a Halifax-based marketing agency during the rebranding process. We were very excited about the opportunity to work with such a well-established marketing agency right here in our little city”. – Saar Fabrikant, b4 CEO

Phone 902-423-3001
Toll-Free 877-423-3001

5835 Bilby Street

Halifax, Nova Scotia


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