March 13th, 2020 – Hard Rock Hotel & Casino Lake Tahoe has become the first area casino to provide more secure and easy credit card transactions with TransForm, the hospitality industry’s first secure cloud-based credit card authorization payment and posting platform, developed by b4.Hard Rock Hotel & Casino Lake Tahoe partnered with b4 to ensure customers have the peace of mind when making various types of payments at the property. TransForm facilitates card-not-present transactions for the hospitality industry, providing a fully PCI-compliant platform where guests and third-parties can make deposits and payments to a hotel remotely. The TransForm application then automatically and securely posts those payments to the property management system (PMS). This eliminates the inconvenience of paper credit card authorization forms, which are prone to human error and non-PCI-compliant. Additionally, this end-to-end electronic solution significantly reduces credit card chargeback costs associated with traditional systems.
“Utilizing TransForm allows us to offer a seamless guest experience that bundles quick, card-less transactions along with market leading security,” said Brandie Warr, Director of Resort Marketing at Hard Rock Hotel & Casino Lake Tahoe. “A vacation at the Hard Rock in Lake Tahoe has never been easier and more fitted to the modern adventurer’s lifestyle.”
Hard Rock Hotel & Casino Lake Tahoe is an internationally recognized brand and leader in lodging, entertainment, gaming, and nightlife in Sierra Nevada. Surrounded by an extensive collection of rare rock-n-roll memorabilia and the soul of music, Hard Rock Hotel & Casino Lake Tahoe consistently offers their guests an irreverent and individualized experience. Hard Rock Hotel & Casino Lake Tahoe uses Oracle’s industry-leading Opera PMS, for which TransForm has an Oracle-certified interface. With the installation of TransForm in September 2018, the software has already processed hundreds of thousands in revenue for the hotel.
“We are delighted to have been selected by such a recognizable brand like the Hard Rock Hotel & Casino Lake Tahoe.” said Saar Fabrikant, President and CEO of b4. “The tremendous success they’ve had with TransForm so far, continues to affirm this product as a market-leading choice for hotels to eliminate the credit card authorization forms, as its versatility allows them to optimize the management of card-not-present transactions while enhancing guest service”
Hard Rock Hotel & Casino Lake Tahoe
The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balcony’s and Jacuzzi tubs, a 25,000 plus square foot casino, world-famous retail store, multiple restaurants and bars and an assortment of live-entertainment both indoors and out. For more information, visit www.hardrockcasinolaketahoe.com
Hard Rock International
With venues in 76 countries, including 184 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Djerba, Tunisia, Gran Canaria, Spain and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.
