b4, a developer and provider of cloud-based hospitality software solutions, announced today that it is set to implement TransForm, the industry’s first revolutionary online payment and posting software solution, at two prestigious Canadian hotel properties – One King West Hotel & Residences in Toronto, Ontario (http://www.onekingwest.com) and the Rimrock Resort Hotel in Banff, Alberta (http://www.rimrockresort.com).TransForm, developed by b4, works to provide an online platform for guests and meeting planners to seamlessly make deposits and payments to a hotel, then automatically and securely posts those payments to the property management system (PMS). This eliminates the need for paper credit card authorization forms, which, aside from their inconvenience, are prone to human error and contrary to PCI compliance standards. Additionally, this end-to-end electronic solution significantly reduces credit card chargebacks to the hotel. By facilitating protected e-commerce transactions, there is also a significant cost reduction for hotels.

“In an age where hotel properties – or any company for that matter – are still dealing with paper-based credit card authorization forms or having to manually post transactions into their PMS and accounting systems, our software is the only fully integrated and PCI-compliant solution,” said Saar Fabrikant, President and CEO of b4. “As guests now expect every form of payment to be available to them online with a safe and seamless presentation, there is no reason why all properties shouldn’t do their best to uphold strict data security standards without manual work. TransForm gives hoteliers what they need to propel their businesses forward.”

The Rimrock and One King West – at 343 rooms and 355 rooms respectively – will join a diverse group of properties globally already benefiting from this unique solution. TransForm represents the latest in a line of products built by b4 to help hotels streamline operations and improve the guest experience, all while saving on the bottom line.

“We’re excited to have a payment solution that addresses our need for facilitating deposits that were previously done manually with paper based forms,” said Trevor Long, the General Manager at The Rimrock Resort Hotel. “Guests prefer to have everything be available online, for ease and clarity. TransForm will bring us up-to-date with consumer trends and save us money in the process.”

Specific to these two properties, TransForm will primarily help to quickly process online guest payments without the need for a reservations agent to manually process these transfers, thereby significantly reducing the hours required to handle these tasks. Both of these contracted installations are a direct result of b4’s completion of an Oracle Validated Integration of TransForm with Oracle Hospitality OPERA, the world’s most widely used PMS.

“Besides its powerful online payment portal capabilities, what intrigues me most about TransForm is how it will reshape our accounting processes,” said Andrea Parkinson, the Controller at One King West Hotel & Residences. “By getting rid of those annoying paper credit card authorization forms, the posting process is faster and we won’t be bogged down by chargeback disputes. And then there are the fantastic savings associated with that including labor reductions, lowered transaction fees and almost no printing costs. I wish had this platform years ago!”

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