b4, developer and provider of cloud-based hospitality software, has announced that its payment solution, TransForm, is now available to users of Agilysys’ industry-leading Lodging Management System® (LMS) property management system (PMS).TransForm is an interactive platform that enhances data security, enabling guests and meeting planners to make deposits and payments to hotels and resorts. TransForm eliminates credit card authorization forms, which are labor intensive for businesses, inconvenient for customers, and non-PCI compliant. By facilitating e-commerce transactions online, there is also a cost reduction for hotels. Credit card chargebacks are virtually eliminated.

“Our primary goal when developing TransForm was to protect highly sensitive payment and personal information, as well as reduce the PCI risk for the property,” said Saar Fabrikant, president and CEO at b4. “This product revolutionizes the end-to-end process of facilitating deposits and payments between hotels and their customers.”

“TransForm’s integration with Agilysys’ LMS is an extension of the success we’ve had using this product with our Visual One® PMS customers,” said Jim Walker, senior vice president of global revenue at Agilysys. “The combination of PCI compliance and operational efficiency is an increasingly important issue for customers. We are excited to offer TransForm to our LMS users, so they can benefit from the combined value of our two solutions to reduce costs and improve the payment process.”

LMS is recognized as one of the hospitality industry’s leading property management systems. It automates every aspect of hotel operations, including reservations and credit card processing, accounting and housekeeping, sales and catering, activities scheduling, food and beverage sales, online reservations, remote check-in, spa scheduling and more. Hotels and gaming properties worldwide rely on its flexibility and ease of use to increase productivity, maximize revenue per guest and ensure repeat business. LMS is available as an on-site or Software-as-a-Service (SaaS) solution.

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