The developer of cloud-based, hospitality software solutions b4, and Clubessential/Cenetic, a SaaS technology leader in resorts and clubs, has announced a strategic partnership to create an interface between the two company’s tee time reservation systems. This collaboration will allow seamless integration to Agilysys’ Golf Pro, significantly improving operational efficiency at Pinehurst.For several years, Clubessential/Cenetic has employed a manual connection with Agilysys (Nasdaq: AGYS) requiring daily data transfer between the two technologies that resulted in hours of additional work for the golf staff. The new integration between b4 and Clubessential/Cenetic automates the process, eliminating the additional labor while also minimizing the risk of errors that are inherent with traditional processes.

Using North Carolina’s famed Pinehurst Resort as a pilot property, the two companies were able to successfully implement the integration. “The initial efficiencies that we have seen from the alliance of these two organizations has been significant,” said Pinehurst Resort’s Director of IT, Ed Nickelson. “Both companies feature top-of-the-line technology and we have seen nothing but positive results from their collaboration.”

Said Clubessential/Cenetic CEO, Dr. William Ivers: “The integration and relationship that b4 already had in place with Agilysys allowed us to complete our golf interface swiftly and effectively. This is the first of many significant integrations that we have planned between our companies. We are thrilled to partner with b4 and look forward to providing additional integrated solutions for lodging, spa, activities, dining and more.”

“With b4golf as the conduit to GolfPro, Clubessential/Cenetic will be able to provide golfers real time access to available tee times,” said b4 Vice President of Integrations Greg Thomson. “This will make tee time reservations for golf extremely easy, while also maximizing revenue for the property or golf course by allowing a single or a pair of golfers to form threesomes or foursomes. Above all, this translates into better service delivery for the consumer, which is always the end goal.”