Luxury properties in Aruba, Arizona and New Mexico, implement GettaRoom and guest satisfaction tool.b4, producer of the hotel industry’s premier fully customizable reservations system and guest satisfaction feedback tool, has achieved certification by leading customer review site TripAdvisor, giving b4’s hotel clients access to TripAdvisor’s powerful TripConnect direct booking system.producer of the hotel industry’s premier fully customizable reservations system and guest satisfaction feedback tool, announces that four luxury resorts located in the Western United States and the Caribbean have signed with b4 to implement its flagship booking engine, as well as its online check-in and guest satisfaction tools. BlueWater Resort & Casino in Arizona, Manchebo Resort and Spa in Aruba, Ojo Caliente Mineral Springs Resort and Spa in New Mexico, and The Scottsdale Plaza Resort in Arizona each cited b4’s exceptional value proposition and seamless PMS interface in opting to make the switch from their legacy booking engines.

Combining industry-leading booking capability with attentive client service at an exceptional price point, b4 can display and automatically process corporate negotiated rates, group blocks and multiple package deals and promotions, all in real-time availability. Most booking engine vendors typically require hotels to pay on a per-reservation commission basis, but b4 instead features a flat monthly subscription model. Moreover, b4 recently gained TripAdvisor’s TripConnect certification, which means b4 clients have access to commission-free direct bookings from the world’s most trafficked hotel review site.

“When hoteliers compare the b4 solution side by side against other big-name reservations systems, it becomes immediately evident that our technology simply offers a more seamless PMS integration and superior user experience,” says Saar Fabrikant, president and CEO of b4. “Considering that many of our hotel clients’ ‘bread & butter’ is group-related bookings, b4 integrates in real time with group blocks and updates them as reservations are made.”

The deep customization of GettaRoom is especially attractive to management at BlueWater Resort. Shane Hale, director of hotel operations, says GettaRoom’s user-friendly customer-facing reservations navigation is another key selling point. “The fact that the b4 booking engine looks and feels like our very own webpage is especially important in terms of maintaining a consistent brand image,” Hale says. “b4 understands these needs and has integrated them into a customizable package that allows for seamless integration with minimal back-end work on our part.”

The solution’s various auto-generated features, including reservation confirmations, reminder emails and guest feedback reports, have helped reduce human error and ensure that negative guest survey comments are dealt with in a timely manner. Service issues that may have slipped through the cracks in the past are now being caught and addressed by the b4 system, Hale says.

Management at The Scottsdale Plaza Resort finds value from b4’s two-way PMS interface, which provides a real-time look at live inventory. The resort’s previous booking engine required reservations to be manually downloaded to the PMS, meaning inventory had to be set aside even though it often ultimately went unsold. “b4’s ability to integrate with the PMS and see live inventory also increases up-sell opportunities – to suites, for instance – because we know exactly how many are still available at any given time, which maximizes occupancy and revenue,” says Sean Sachs, vice president of sales and marketing for The Scottsdale Plaza. “With the efficiencies and additional up-sell opportunities provided by the b4 system, we anticipate generating ROI that will far outweigh the cost.”

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