Hotels partnering with b4 are now directly linked from TripAdvisor to their primary channel, increasing direct bookings and eliminating OTA fees b4, producer of the hotel industry’s premier fully customizable reservations system and guest satisfaction feedback tool, has achieved certification by leading customer review site TripAdvisor, giving b4’s hotel clients access to TripAdvisor’s powerful TripConnect direct booking system.

Hotels using b4 now have the ability to route prospective guests directly to their own websites from listings on TripAdvisor, the world’s most trafficked hotel review site. The arrangement represents a potential bonus for b4 client properties, who will benefit from an increase in direct bookings without having to pay the additional fees and commissions that typically accompany third-party referrals and indirect bookings.

“By partnering with the world’s largest travel review site, we’re able to deliver to our hotel clients a tremendously valuable class of potential customers – those who have already done the research and are ready to book – and best of all, this new revenue stream comes through their own proprietary channel as direct bookings so there are no OTA fees involved,” says Saar Fabrikant, President and CEO of b4.

b4 offers an exceptional value proposition for hoteliers that goes well beyond the TripConnect certification, combining industry-leading booking capability with attentive client service and at an exceptional price point. b4 can display and automatically process multiple package deals and promotions, as well as real-time room type availability. b4 also boasts certified two-way interfaces with many of the hospitality industry’s most widely used property management systems, meaning that crucial information such as room rates, inventory availability and guest profile data are automatically exchanged in real time between the PMS and GettaRoom. Most booking engine vendors typically require hotels to pay on a per-reservation commission basis, but GettaRoom instead features a flat monthly subscription model.

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