Iconic luxury oceanfront resort in the Florida Keys implements b4’s flagship, fully customizable hotel reservations system.b4, producer of the hotel industry’s premier fully customizable reservations system and guest satisfaction feedback tool, announces that the iconic Cheeca Lodge & Spa has implemented GettaRoom. The luxurious 214-room oceanfront resort in the Florida Keys went live with the new reservations system this summer.

b4’s value proposition, combining industry-leading booking capability with attentive client service and at an exceptional price point, was ultimately what compelled Cheeca Lodge’s ownership group, Northwood Hospitality LLC, to select GettaRoom. GettaRoom can display and automatically process multiple package deals and promotions, as well as real-time room type availability.

“We’ve already seen success in terms of conversion,” says Steve Gordon, vice president of e-commerce for New York City-based Northwood Hospitality. “b4 has been a great partner, particularly with setting up the interface to meet our needs, from branding customization to user experience and from a selling standpoint.”

In addition to GettaRoom’s unique customization capabilities, Cheeca Lodge also benefits from the system’s seamless interface with the property’s existing PMS. In fact, GettaRoom boasts certified two-way interfaces with many of the hospitality industry’s most widely used property management systems. These interfaces mean that crucial information such as room rates, inventory availability and guest profile data are automatically exchanged in real time between the PMS and GettaRoom, ensuring that customers have an accurate view of booking options and speeding confirmation times.

“Like all properties using our integrated online solution, Cheeca Lodge benefits from the system’s integration to the PMS, as well as our unique ability to customize the booking engine’s functionality to meet the property’s individual needs,” says Saar Fabrikant, president and CEO of b4.

Ultimately, though, GettaRoom’s unmatched value proposition is paramount. Unlike most booking engine vendors, which typically require hotels to pay on a per-reservation commission basis, GettaRoom instead features a flat monthly subscription model. “One of the biggest selling points for us was the pricing model – the option to pay a flat fee each month, which is unusual,” Gordon says. “That arrangement was really appealing to us, especially with the knowledge that the b4 team will continue to be there to help with optimization and any issues that may arise.”

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