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b4checkin and Clubessential/Cenetic announce strategic partnership: collaboration between these leaders in hospitality technology results in operational efficiencies and increased revenue for Pinehurst Resort

Las Vegas, NV (Feb. 24, 2016) — The developer of cloud-based, hospitality software solutions b4checkin, and Clubessential/Cenetic, a SaaS technology leader in resorts and clubs, has announced a strategic partnership to create an interface between the two company’s tee time reservation systems. This collaboration will allow seamless integration to Agilysys’ Golf Pro, significantly improving operational efficiency at Pinehurst.

For several years, Clubessential/Cenetic has employed a manual connection with Agilysys (Nasdaq: AGYS) requiring daily data transfer between the two technologies that resulted in hours of additional work for the golf staff. The new integration between b4checkin and Clubessential/Cenetic automates the process, eliminating the additional labor while also minimizing the risk of errors that are inherent with traditional processes.

Using North Carolina’s famed Pinehurst Resort as a pilot property, the two companies were able to successfully implement the integration. “The initial efficiencies that we have seen from the alliance of these two organizations has been significant,” said Pinehurst Resort’s Director of IT, Ed Nickelson. “Both companies feature top-of-the-line technology and we have seen nothing but positive results from their collaboration.”

Said Clubessential/Cenetic CEO, Dr. William Ivers: “The integration and relationship that b4checkin already had in place with Agilysys allowed us to complete our golf interface swiftly and effectively. This is the first of many significant integrations that we have planned between our companies. We are thrilled to partner with b4Checkin and look forward to providing additional integrated solutions for lodging, spa, activities, dining and more.”

“With b4golf as the conduit to GolfPro, Clubessential/Cenetic will be able to provide golfers real time access to available tee times,” said b4checkin Vice President of Sales and Marketing Greg Thomson. “This will make tee time reservations for golf extremely easy, while also maximizing revenue for the property or golf course by allowing a single or a pair of golfers to form threesomes or foursomes. Above all, this translates into better service delivery for the consumer, which is always the end goal.”

Learn more at Booths 1 & 21, Agilysys Inspire 2016.


About b4checkin
b4checkin™ is a developer and provider of an innovative suite of cloud-based software solutions for the hospitality industry. Designed to help hotels better manage online reservations and measure guest satisfaction, core products include: b4feedback, a state-of-the-art guest satisfaction tracking and management tool; b4arrival, an online check-in system that maximizes convenience for mobile-friendly guests; b4easypost, a fully automated payment and posting solution; b4GDS, a GDS interface for properties offering a ‘one stop shop’ for hoteliers; and b4ubet, an application that allows hotel casino players to book their hotel offers online. b4checkin is headquartered in Halifax, Nova Scotia, Canada, with installations serving customers in North America, the Caribbean, Asia and Europe. For more information, visit

About Clubessential/Cenetic
Clubessential, founded in 1999, provides a Unified Suite of modules designed to automate club operations, while informing and engaging members. The Clubessential Unified Suite is made up of website, app, accounting, point of sale, CRM and reservations software solutions for 1,400 private clubs, including more than 50 percent of the top 10 percentile of ranked clubs in the United States. For more information, visit

Cenetic is the hospitality division of Clubessential focused on delivering an authentic unified online booking experience to resorts for lodging, golf, spa and activities, in addition to member, guest and owner website portals. For more information, visit